HOW IT WORKS
Home – How it Works
Filing through The Trademark Desk
1. Choose your service level
New Zealandd
$450
/ +$250 per extra class
You draft. We review and file. We handle any IPONZ objections at no extra cost.
Australia
$650
/ +$400 per extra class
You draft. We review and file. We handle any IP Australia objections at no extra cost.
2. Complete the online form
Trademark name/logo
Business details
Goods/services
Supporting information
3. New Zealand or Australia
New Zealand
User drafts → attorney reviews
Australia
User drafts → attorney reviews
4. Approval & filing
We file with the IPONZ or IP Australia and send confirmation.
5. Ongoing support
We monitor the application and keep you updated.
B. What happens at the Trademark Office
1. Formalities check
3-4 weeks administrative review
2. Examination (3–4 months)
(1 month if expedited - only Australia)
Examiner checks:
Distinctiveness
Conflicts
Compliance
3. Acceptance & publication
If accepted → 2-3 month opposition period.
4. Registration
Trademark registered for 10 years, renewable indefinitely.
5. Post-registration support
Guidance on renewals, enforcement, and international filings.