Your brand is your most valuable asset. If it’s not properly protected, some else can register it – and
stop you from using it. Registration gives you strong legal protection. It allows you to stop others
from using a similar name or logo, gives you nationwide rights, and makes enforcement significantly
easier.

You submit your details online. A registered trademark attorney reviews your information, confirms
the correct classes, and prepares your application. We file it with IP Australia and keep you updated.

We can prepare and file your application quickly. IP Australia typically examines applications within
3–4 months. If accepted, your trademark is advertised for 2 months before registration. The whole
process takes 7 months approximately.

Expert review, preparation, and filing of your application with IP Australia. You also receive ongoing
support during examination at no extra cost.

Many self-filed applications — whether lodged directly with IP Australia or through DIY platforms —
are rejected due to technical errors or incorrect class selection. Filing a trademark is far more than
submitting a form. One wrong class, an unchecked conflict, or a missed examination risk can trigger
costly objections, formal oppositions, or even force you to start over and lose your entire investment.
An attorney assisted application – as opposed to automated filing – significantly reduces that risk and
gives you a much smoother path to registration. You don’t compete on price – you compete on
protection.

Marks that are too descriptive, generic, or commonly used in your industry often face objections. We
will advise you upfront if your application is at risk.

Yes — including New Zealand, the UK and Singapore. Essential if you plan to expand overseas.

We review the objection and explain your options. Some are straightforward to resolve, while others
require detailed legal submissions — all included in your fixed upfront fee.

10 years from the filing date, renewable indefinitely.

Yes. A trademark is the strongest form of brand protection. ASIC or business name registration does
not give exclusive rights — only a trademark does.

Ideally, you should file before launching your brand publicly. Once your name is out in the world, the
risks increase dramatically — someone else can file before you, copy your brand, or claim prior
rights. Early filing protects you from conflicts, costly rebranding, and the possibility of being forced to
stop using your own trademark.